Case Study 2: Target’s Music Teacher Advertisement


Media Scares

"The Tale of the Dead Man's Float"

Okay, so I did not do much scary tv-watching as a child. Sure I had seen the classics like The Wizard of Oz and The Little Mermaid, as well as Drop Dead Fred and Babar, but I was never afraid of these programs. That is until I got older and all of a sudden Chucky was no longer a silly doll, Chucky was crazy and I had a doll that bore a striking resemblance. Only her name was Megan.

As I got older the more I was allowed to watch the same shows that my older cousin was allowed to see. One program in particular that I only recently stopped being afraid of was an episode of Are You Afraid of the Dark? where a high school had been built over a cemetery that had been re-located to accommodate the school and they had missed one of the bodies. The corpse then proceeded to haunt the pool. Needless to say I was too afraid to swim in a pool for years. I would wait for my cousins to swim for a while before I even ventured over to the steps. Let the spirit get them first, all the better for me. 🙂

Fortunately I overcame my fears. However, very similar to the Theory of Excitation Transfer that the book refers to, I seek out thrills. I have a friend that loves horror movies. She loves to be afraid. I am not like that. I like going to Haunted Houses, participating in high-adrenaline activities like Bungee-Jumping, but I will not watch scary movies outside of psychological thrillers. The reason for my one-but-not-the-other mentality is this, the things I have even a small amount of control over do not scare. It is the part where I have no control that scares me.

Despite knowing these things I still run up every set of stairs.

Reaction to Sex in the Media Lectures

Last week we covered sex in the media. The first lecture revolved around a discussion on pornography and how it affects society. The second lecture we watched Dreamworlds by Sut Jhally.

During the activity, while I found research online that coincided with what everyone else had come up with. My personal feelings about pornography is less one way or another. I have dated guys who wanted to watch the stuff and frankly I could not care less. It is their business. However, after our classmate shared her own personal experience I guess my feelings on the subject changed. What she and her family went through was unbelievable. I guess sex addiction is not something that just happens to golfers.

My sentiments towards the second lecture were less PG-13. I came home belligerent about the world at large! How dare those crowds in NY and WA treat women in that way. Blaming the media is just a way for people to excuse bad behavior. It boiled down to the group mentality. Because I could hardly believe any one of those guys would have done something like that if they were on their own. It was just ridiculous! I was disgusted.

It probably was not until I was in high school that I actually began to listen to the lyrics in songs. Prior to that, I would sing the songs but really paid no attention to what I was humming along to. Nowadays I turn off the radio the moment Shaggy’s It Wasn’t Me comes on. What kind of message are young people getting from listening to these kinds of songs? I was at the North Georgia Fair this past Saturday and I could not believe my ears when I heard the music being played. But I think I might have been the only person who noticed and/or cared because no one else seemed to feel the music was out of place.

Unfortunately, I think it all comes back to desensitivity. We are creating a world where less and less fazes us. It is a shame, it really is.